1.To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.
2. ”Take the stairs instead of the escalator or elevator and feel better”
is something we often hear or read in the Sunday papers. Few people
actually follow that advice. Can we get more people to take the stairs
over the escalator by making it fun to do? See the results here:
3.Many of us return our plastic bottles and cans. Noticeably
fewer recycle their glass. Maybe that's because we don't get any money
in return, as we do for cans and plastic. Can we change this attitude by
making recycling glass fun to do? So you are not just rewarded with a
good conscience, you also get a smile.
4.The winning idea of the fun theory award, submitted by
Kevin Richardson, USA. Can we get more people to obey the speed limit by
making it fun to do? This was the question Kevin’s idea answered and it
was so good that Volkswagen, together with The Swedish National Society
for Road Safety, actually made this innovative idea a reality in
Stockholm, Sweden.
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